Three Common Mobile App Marketing Mistakes

October 14, 2016
Mobile App Strategies

Mobile App Strategies

In today’s world, it is practically impossible to go anywhere without seeing someone on their smartphone. Mobile devices have become an integral part of everyday life for the vast majority of the population. If you are like most people, it may be hard to imagine getting through your day without your cell phone by your side.

As mobile use continues to rise, more and more app developers are getting on board, creating apps for just about any purpose that you can imagine. Developing an app of your own can be extremely profitable. Whether you develop a standalone app or an app that is designed to complement your current business, you need to effectively market it if you want people to use it.

Unfortunately, very few people understand how to market apps. Here are three of the most common mobile app marketing mistakes that people make. Do your best to avoid these errors as you go forward with your marketing campaign:

1. Failing to know your audience. You need to have a thorough understanding of what type of people are going to be the most interested in using your app. Otherwise, you will have a difficult time fine-tuning your marketing message so that it connects with them and makes them want to install your app.

2. Focusing solely on installations rather than on interaction. The number of people who install your app has very little bearing on how successful it will be. After all, they need to actually open it and use it in order for it to have any impact on your business. Marketing companies like Liftoff (http://liftoff.io/) understand the difference between these two actions. They can help you come up with a plan for how best to get people to actually use your app rather than just installing it on their phones.

3. Creating an app that looks and acts just like your website. Apps should not be an exact duplicate of your website. Instead, they need to be designed specifically for the mobile experience. You need to remember that people often don’t have the best Internet connections when they are on the go. As a result, your app should be fast to load and easy to use regardless of how strong of a connection the user has. It should also be designed to make navigating on a small screen as easy as possible. Ultimately, you want to create the best user experience possible.

When it comes to mobile app marketing, you not only need to thoroughly understand the people that you are marketing to but you also need to understand their wants, wishes, and needs. This will allow you to create an app that stands apart from all of the others that are currently on the market. When you provide users with a top-quality experience, they will be much more likely to use your app again in the future. This interaction-based approach to marketing will get you far better results in the long run than simply focusing on trying to get as many people as possible to install your app.

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